Google announced: Website Ranking Determined by Mobile-First Index!
What is Mobile-First Index?
One of the ways Google categorized it was to make a lot of noise and to put some fear into the hearts of some webmasters. Mobile Post Index clearly states that mobile is the first ranking index!
As the Mobile-First Index explains, since most users use mobile for web browsing. Google has also decided to focus on these categories of users and hence categorize all its data to optimize it for mobile users.
What exactly does the Mobile-First Index do?
It indexes the content that is displayed in the mobile version of websites and displays search results based on the same topic. If you’re careful, some sites do not have a mobile version, and many are different from the desktop version of the mobile version. The Mobile Post Index has come to an end to all the talk and hadiths and to say that the mobile version of any website has everything to show, nothing else!
This means that when the mobile version does not display content that is displayed on a site’s sidebar or footer, it does not matter. Because Google considers only what users can see on mobile, not hidden content.
This change in Google results display can be a hassle, but not for everyone! Those who have Frontendio and Freindlie’s mobile sites have been paid their jobs and see no noticeable change in their rankings. But those who only have a desktop version and still don’t care about mobile users will face a drop in traffic and eventually a drop in rankings.
By the time you read this article under the influence of Post Index Mobile, you have reached this page, Google has not implemented a single page ranking, and has periodically and slowly incorporated sites into this page. But it is officially stated on Google’s blog that all domains registered from July 1 are automatically ranked with the Mobile-First Index.
How do I know if a site is indexed by a mobile index?
With Google Search Console you can check if your site is in the cycle! Of course, Mobile Post Index has been around for a few years now and probably all sites have been indexed this way.
Webmasters are concerned about losing their site rankings. Of course, this is true in some cases. When a site has no mobile compatibility and is SEO-targeted, it will eventually fall to the bottom of the results table and its rankings will drop sharply.
How to make our site compatible with Mobile-First Index?
While Google never reveals much about its projects, it can be predicted in this particular case as well. Naturally, when mobile is the top priority, things have to be done to keep up with the trend.
make your site Responsive!
Undoubtedly being a responsive site is a key step in aligning Google’s vision for the future of the web. Responsive sites have the same content for each device, which is fully displayed for each screen.
While having two separate versions for the site can solve the problem, it is not recommended as each site has different content and structure and uses two separate URLs. Finally, Google shows the mobile version in its results, which is not at all interesting.
Schema markup
Bookmarking schemas or codes is a way of explaining the site to search engines. With the help of these codes that are embedded in the site structure, a lot of issues will be identified for search engine robots that will ultimately lead to a better understanding of the site. Note that if your site has two separate versions, it will be identical in both versions of the markup. The same applies to metatags.
Forget flash design
Although Flash site design is very glamorous, it is not to the satisfaction of mobile users. Mobile phones do not support Flash properly, thus disrupting the site’s display time on mobile. On the other hand, sites designed with Flash are very graphic and heavy. Slow loading of the site means losing user and rating!
Increase site speed
One of the most important things you should do in SEO is to increase the site loading speed. There are several factors involved in this process that you should try to optimize for everyone.
Google is also paying close attention to mobile users here and in an open-source project known as AMP. It has tried to make web pages faster for loading and displaying on mobile with the help of HTML codes. Webmasters can have hasty mobile pages for their site with the help of these codes.
https://www.youtube.com/watch?v=fCaYj0c0Q6I&t=7s
Be a Mobile-Friendly!
If you want to go along with the wave of the Mobile-First Index, you have to make your site mobile. In terms of structure, content and user experience!
You can use this Google tool “https://search.google.com/test/mobile-friendly" to understand that the mobile version of your site is completely responsive.
Don’t forget the valuable content
If you think you have a fast, responsive, fast-paced site, you will soon get a good rating. Users are hoping to find valuable content on Google, so you need to produce content that fits what they want. Will it still click on your site when you don’t have something valuable on the site that attracts user feedback?
Google and Mobile-First Index in 2020
By the end of September 2020, Google will rank all sites based on the Mobile-First Index, with 70% of sites currently ranked by this algorithm.
Google is currently preparing to transfer the remaining 30% of the websites, which will move to the mobile ranking by the end of September.
One of the signs that your site has been ported to the mobile directory is the increased crawling of Google robots into your site, which eventually leads to smartphone access.
You can also make sure your site is mobile by visiting your console search and entering your site address in URL inspection.
Last words
But in the end, Google’s algorithms are always changing for the sake of user satisfaction, so if you ever massively benchmark users, you’ll always be popular.