google now enables gmb profile edits from search-and maps

Google now enables GMB profile edits from Search and Maps

The company is seeking more SMB engagement by making updates easier and more accessible.

Until now, local businesses or their agencies had to use the Google My Business (GMB) site or mobile app to update business information(gmb profiles). But the company is making it possible to edit or update GMB profiles directly from Maps and Search.

Google announced Thursday morning that local marketers will be able to “create posts, reply to reviews, add photos, and update business information” directly within these consumer-facing interfaces. Here’s how it looks in Google-provided images. To do this, agencies or business owners need to be signed in with the Google account associated with the business.
Edit business data from within search results or Google Maps

Update and correction: Google first introduced the capacity to update the GMB profile through Search in 2017. I was remind of this after the publication of this article. This is an expansion of that capability into Google Maps. There are also a number of new features discussed below.

Search for ‘my business.’ On Maps, you access the business information from the profile image in the upper right. In Search, Google says you query the business name or search for “my business” (if you’re signed in) and the edit button will appear both in the Knowledge Panel/profile and at the top of results.
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