Remarketing or Re-Marketing ؛ A strategy to increase conversion rates

Remarketing or re-marketing is used when users on your site have found the product they are looking for but have not yet purchased, so you are directing the customer to your goal using a digital marketing strategy. In this article, we are going to introduce you to 5 re-marketing strategies to increase conversion rates.

What is Re-Marketing?

Most people have questions about what re-marketing is all about. Re-marketing involves targeting customers who have already seen something in your store or are interested in your products. Remarketing provides you with a means to re-engage customers who may have seen your site pages but have not followed through.

A re-marketing program lets you track specific pages on your website. This will help you identify the customers who spend time on these pages without becoming a customer. For example, most brands follow their card shopping pages, so you can target those who leave the card shopping page.

Once you’ve identified your goals, you can show specific ads that promote the same product they’ve just visited. These ads should be fully personalized and promote the products that people are interested in and increase their relevance.

Why Use Re-Marketing?

You can gain significant business benefits by showing online visitors as part of your marketing strategy to your site visitors:

1. Reach out to the target audience.

With re-marketing you can create personalized, targeted campaigns depending on which part of the site your user has visited, and even what action. Your ad will be shown to relevant users as they search other websites in your ad network based on your offer and preferences. Ads may appear on Google or other search engines when users are looking for terms for your products and services.

2. Increase the conversion rate

Most quick visitors will not sell after their first visit to your website. This is also true for more complex purchases, such as enterprise, software, or professional consulting services. When you redesign your website for your target audience, you can keep customers engaged with your brand and include them in your marketing funnel.

3. Reduce online advertising and cost per action

Re-targeting advertising is a very cost-effective way to reach qualified customers. Similar to PPC ads, targeted ads only cost about $ 1 if the user clicks on the ad.

Re-marketing Strategy

1. Classify your contacts

The first thing to know about advanced marketing is how to classify your audience. Instead of targeting each visitor with the same ad, create a targeted campaign based on what they are doing on your site and what they want.

For example, here are the visitors that get you caught:

• U-shaped referrals: People leaving your site in seconds (without seeing a second page)
• Scrollers: Visitors take time to visit the landing page before leaving the page.
• Browsers: Users who visit multiple pages and spend a few minutes on your site.
• Clients: People who click on one of your CTAs, but do not eventually convert.
• Leaves: Users who start the conversion process (for example, fill out a form) but leave before the conversion.

2. Follow up for pages over the landing page

When you create a number of re-marketing contacts based on what your landing page is doing, there is a limit to how much you do. To get the most out of your efforts, you need to track users across the landing page to see what pages they are visiting. For example, landing page> Product Page> Product Categories Page> Other Product Page> Money Deposit Page> Leave Site.

It tells you what the customer’s preferences are, the category of product they are interested in, the particular products they are interested in, and the product they often buy. When someone fully shows you their interests in a product, you don’t need to target them with ads that have your brand logo in place, but rather target them with ads that represent a product that interests them and resists Make it impossible for her.

3. Abandoned Shopping Cart Campaign

If you sell products online, an abandoned shopping cart is one of the barriers that undermine your marketing efforts. The good news is that you can use re-marketing to reduce your abandoned cart rate, and you can use the same approach to increase your conversion rate, even if you are not an e-commerce brand.

This method combines tracked page views and, as we said in the recent method, combines tracked events in Google Analytics. By tracking your site visits, you can identify users who go to the purchase page but never go to the verification page.

You can also use event tracking on Google Analytics to track which products people are adding to their card. That means you can now create re-marketing campaigns for people with specific products they are looking for. You can simply remind them that their products are waiting or offer them to sweeten the deal.

If you are an e-commerce brand, you can use this method to get people who drop your webinar registration in half, filling out a field and going.

4. Create a campaign for existing customers

With so much emphasis on creating new leads and turning them into customers, it’s easy to forget about the most important people in your brand: your current customers.

According to Forrester's research, it takes five minutes more to get a new customer than you want to keep your current customer, and you now have all the data you need to turn them into duplicate buyers, so why waste your time? ?

No matter what area your business is in; there are opportunities for you to turn loyal buyers into loyal customers:

• Cross-selling: Related products related to customer first purchase
• Wholesale: Convert the free version of your software platform to a paid version
• Renewal: Contractual or subscription products/services when the initial contract period has arrived
• Repurchase: Purchase the same product or service again at the end of its term — like a new phone or website redesign.
• Re-invite: Reach previous customers who stopped buying from you
• Loyalty campaigns: Reaching customers with rewards to build stronger relationships

Email marketing is the most obvious strategy to reach your current customers, but re-marketing is an ideal booster. When people need to open and read your emails, they see your remarketing ads while browsing the web, making this a great strategy to complement the retention of your email customers.

5. Re-marketing listings for search ads

Retribution listings for search ads (RLSAs) allow you to target recent visitors with regular ads as they go to Google and continue to search. Unlike re-marketing on the video display network, RLSA ads are regular search ads that are only targeted to people who are on the re-marketing list and who use Google search.

There are some basic strategies you can use to:

• You can increase your bid on the same ads and keywords to increase your chances of being seen.
• You can choose new keywords and create new ads to target those users as they continue their search.

This lets you make sure your ads are viewed by people who have returned to Google and typed your keywords, and you can use RLSAs at the same time to find out what search engine users are typing next. And target them with different ads.

Similarly, you can find out what your existing customers are going to look for after you buy and target them with ads related to your products, which we’ve mentioned in the previous section.

6. Have your re-marketing traffic sign up for email

You can use re-marketing to increase site visits and content marketing and get sign-up emails. Promoting your blog content on social media is an ideal place to start this strategy, though you can do the same with advertising in Google AdWords if you choose the right keywords.

You’re also targeting consumer needs with blog content, webinar sessions, free downloads, and things that incorporate your content marketing strategy. Then you need to create a remarketing list for these people to promote relevant content that meets their needs in more detail, answer their questions later, create more value for them.

Now that your ads are simply getting traffic from users who read a blog and never pay attention to you, you are getting your initial desire to use re-marketing to meet their needs and use your brand as a resource That people would like to be associated with.

7. Targeting similar contacts

Google and Facebook both have impressive re-marketing features to help you reach new audiences. Instead of targeting your recent visitors and customers, you can use Google-like contacts on Facebook-like contacts to reach new users that display the same online behavior that people in your re-marketing list showed. For example, Google-like contacts analyze the search behavior of people on your re-marketing list to see what people searched for before they were on your list. Now suppose one of you bought sneakers, Google shows ads to people who have the same shopping goal, for example, searching for “best weight loss exercise”> treadmill & running outdoors> Lightweight running shoes

8. Use Dynamic Re-Marketing

Dynamic re-marketing makes it easier to target users who have looked at a particular product or service from your website. Instead of creating image ads for all of your product and service pages, you can submit a feed to Google and let the search engine first create responsive ads for your target audience who have recently shown interest in the same service or product. Google also uses machine learning and something called dynamic search to reach users with these ads, another powerful tool for expanding your visit through re-marketing.

9. Guide the users during the buying process

The majority of purchases involve a complex process of interacting with brands, creating the best campaigns to guide users in the process while keeping their brand in a position to drive sales. We offer different ways in which you can track user behavior and target them with different ads based on their location along with the buying process and know what their needs are changing. Now is the time to integrate these techniques into a re-marketing strategy that guides users through the buying process and at each step.

10. Offer more determined audiences

The last thing to keep in mind when implementing advanced marketing strategies is to change your suggestions. You need to make sure that the majority of your budget is spent on users who will become converts, which generally means choosing people to make purchases, for example, users leaving the card shopping page, however, you are looking for this You have a wide audience of potential customers who interact with your brand. Keep in mind that you have already paid for this traffic and maximize the number of users you eventually want to convert. This is like balancing and you are looking to evaluate different bidding strategies over time. But do so by increasing your bid for more determined audiences and getting started as a reformer.

Maximize your conversions by re-marketing

While rebuilding the basics requires time and effort, it is one of the valuable investments you can get in pay per click advertising. As soon as you pay for traffic, any non-convertible user will waste your money and disrupt your advertising performance. Re-marketing helps you increase your conversion rate and maximize your return on investment and create an advertising strategy that guides users from the early stages of the consumer journey to its end.

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