What is Content Strategy?

3 min readJan 8, 2020

First of all, what is the content?

Content is what the user comes to read, learn, see or experience. From a commercial point of view, content is the important information that the website, application, internal network, and other communication means, contains or provides.

What is Content Strategy?

When people talk about their content strategy, they really mean what they want and where they want to present online. In these circumstances the content strategy may be described as follows:

· A collection of educational articles

· Online database, with all facilities

· A collection of blog posts by an employee

· Subscribe for new tablet version services

· User IDs on social networks

Combining these things makes no strategy! These are just a set of tactics.

The strategy is principled thinking that determines the future direction. Once you’ve defined your strategy, you can easily have a benchmark for testing tactics, with the question, “Will this help us get to where we are going?”

Imagine your strategy as a lighthouse that guides you in the right direction, no matter how stormy the weather.Content production is one of the key pillars of SEO.

Shortlist of Content Strategy:

1. Determines how to use content to achieve business goals and meet the needs of your customers.

2. It will guide your decisions about all the content throughout its life, from birth to death.

3. Sets criteria for evaluating the success of your content.

In a nutshell: Content strategy is your program’s guide to producing, delivering, and monitoring content.It is a mistake to think that content is just text and that text must be generated for content.To have a good SEO you need to use a variety of content defined for Google.