What is Keyword Stuffing? Why is the keyword repetition wrong? how to prevent it?

What is Keyword Stuffing?

The term keyword stuffing is an old and, of course, a common way to introduce targeted keywords to Google robots. This method tries to increase the chances of getting a place by repeating a specific word or phrase; in the page text, title, meta description, and even internal links.

Where did the keyword repetition technique begin?
In the early stages of search engine design, the design algorithms were very simple. In the early years, these algorithms had a low ability to understand the semantic relevance of words and to identify the meaning of a paragraph or even a page.

In this case, the best way to identify the topic of the page was to select the most frequently used phrases on the page. Google’s robots determine the frequency of a phrase on the subject page and determine the appropriate position in the search results.

Key There are currently several ways keyword stuffing is done on sites, some of which are:

1- Repeat the target word in the page title
2-Repeat the keyword in the description of the page
3. Repeat too much of a phrase in the page content
4- Repeat link with similar text on one page or an entire site
5. Target the names of neighborhoods or phrases close together

How to prevent keyword stuffing?

The best alternatives to keyword stuffing are:

Use words both family and meaning.
-Use equivalent English phrases.
-Using descriptive terms that convey exactly the same concept.
-Linking with long phrases and diverse combinations.
-Expressing marginal topics that have a direct semantic relationship with the topic.

Final word:

To avoid a Google penalty, just don’t intentionally repeat the words in the text. Do not change your literature and write the text in a way that the reader can understand.