What is the keyword? Meaning of Keywords in Simple Language
Meaning of Keywords in Simple Language
On this page, we review the keywords in the SEO chapter. SEO (Keywords) means determining the keywords and phrases that we need to use on the target page to display that page when searching for the keyword in the search results. Determining the keyword density on each page is one of the problems of this type of SEO that should not be underestimated or downplayed by spam.
What are the keywords?
Keywords are ideas and topics that inform the overall content of your site. In the SEO area, they are words or phrases that are searched by users in search engines. If you want to summarize the entire content of a page in just one word or short phrase, that keyword is the keyword of the page.
As a site owner or content developer, you need to use the most relevant keywords on the page to help your chances of finding your site in search results when searching from users.
Why are keywords important?
Keywords are important because they link users to pages relevant to their desires. Your goal in getting good search results is to increase the site’s natural traffic from the SERP (search results page), and the keywords you choose will influence the type of traffic you get.
The choice of keywords is more about the content of the users than the content. Because your description of your service may be different from what users are looking for. For your content to rank well in search results and attract many users, you must first understand what they want. Understand their language and find the type of content they want. You can do this by talking directly to customers, chatting through virtual communities, as well as online keyword finding tools like Keyword Explorer.
What are Long Keywords?
Keywords are divided into two general and inaccessible keywords as well as longer keywords that are specific combinations of several words.
Single-word keywords are usually your end goal because they have the most search on the Internet. However, it should be noted that the competition in these single words is very intense. As a boutique owner, you might be interested in getting the word “clothing” on Google’s front page, but be careful when it comes to competitors such as reputable brands and online stores.
Beyond the heavy competition between individual keywords, another issue in this regard is the failure of the user to identify the purpose of the search. For example, if a user searches for the word “clothing”, his or her goals may include buying clothes of different types and for different ages. She may also be looking at the latest models of clothing. Apart from this, perhaps this user is looking for the closest physical clothing stores around him.
Larger keywords have a clearer purpose and are free of this problem. For example, the search for the term “clothing store in the Republic” is quite clear and targeted physical clothing stores on Republic Street. There is also less competition in the taller keywords, so smaller sites can compete and easily get to the Google homepage.
Use keywords on the page
It is wrong to use keywords on the page without an application. The purpose of creating content is to create it for real people with a specific purpose and not just refer to those words to Google robots.
There are rules on using keywords on the page that you must obey. The keywords should be placed at specific places on the page to assure robots and users of the content they want. These locations include the page title and its main body. The important point here is that you should not just use seductive headlines in the title of the page to increase the percentage of clicks. This is because users leave the page immediately after logging into such pages and not seeing the content they want, which increases the site’s bounce rate. As a result, you will not benefit from the key power of keywords.
You can also use keywords in page URLs, H1 tags, meta description tags, and alt tag images. Using relevant keywords in all these locations helps Google better understand the content of the pages.
Using keywords in these locations is one of the most basic ways to put you in the search results. This will put you 100% on the Google homepage results, but it is essential. Failure to do so will lead you to failure in the next stages of SEO.
Use keywords in shaping content production strategy
You may have noticed in the process of generating content for the site that you intended to produce content about a certain keyword, but later you realize that you have written about that keyword before. To avoid these problems, you need to list the keywords you need at the beginning of the job and provide specific content for each. This list of keywords will help guide you in generating content and will highlight what is missing.
Using this list you can determine the site’s content production strategy and plan to produce content about them. You’ll also find the keywords that are most prominent in this work plan, and you know where to start. Then, by finding new keywords, put it on the list to generate content about it in the future.
Ideally, you want each keyword to be unique to a page. But by expanding the site content and increasing its products, services, and categories, each keyword may also be divided into more specific sections, each with a separate target page.
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