What is the SERP
What is the SERP
SERP stands for Search Engine Results Page. The SERP has changed a lot over the past few years and many more have been added.
SERP (SERP Ranking) features include:
Rich Snippets, which adds a visual layer to the search results. (Such as stars displayed in product ratings)
- The money results are displayed using Google AdWords.
- General results are displayed alongside the organic results. (Show pictures, Show news)
- Knowledge graph that is displayed in the form of a panel or box. (Such as weather, celebrity info)
In the early years of Google’s work, all of the SERP search results were the same, and over the years, this type of display had not changed.
There are mainly two types of content on any SERP, organic results and paid results.
Although paid results can be optimized for better returns, it is the organic results that have Omaha SEO experts working the hardest. This is because it is how to build credibility over time with Google and other search engines.
Paid search is important, but having only paid search will not rank website overtime. Clients come to Omaha Media Group with the long-term strategy of wanting to rank in their industry and location before their competition, and while all of this is happening, they are garnering short-term goals with paid search.
For indexing a web page, Google uses its own parameters. Some of the well-known parameters are the number of quality backlinks from authoritative sources, search volume, HTML code used in the domain, crawl rate, bounce rate, average time spent on a page, keywords, social media sharing, responsiveness and loading time of a website and quality of content. That’s only a couple of things!
With over a billion searches conducted every day on Google, it is imperative to make sure that your website is ranking on Google. For more information, contact us today.